Expedition is a travel business started fresh out of the pandemic. The agency focuses on providing adventurous package holidays to the public looking to explore new countries across the globe. All aspects of adventure are covered by Expedition from travel, accommodation to extravagant excursions.
The project consisted of creating a word mark and icon that best reflects the adventurous nature of the packages they provide, with branding to match.
The monogram was constructed to look like the letter E, but to derive the shape from the wing of a plane/bird to represent travelling the earth. The colour scheme is an extremely bright palette sitting on a very neutral background. This is to exhibit the bold nature of the travellers.
